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What has Jack Nicholson got to do with marketing? Pictured: still from Five Easy Pieces film, starring Jack Nicholson

What can Jack Nicholson teach us about marketing?

Hello. The question I’m posing today is: What has Jack Nicholson got do with the basics of marketing? Well, in Seth Godin’s book ‘This Might Work’ (a humungous collection of blog posts he wrote between 2006 and 2012), he explains the five basics of marketing. He references one of Jack Nicholson’s great early films, Five […]

How to get people to read your shit

Do you want people to pay attention to your creative work? You might want to read this first. 1. Know your shit Bestselling author Steven Pressfield is a big believer in the value of learning on the job. In his latest book, Nobody Wants to Read Your Shit, he talks about how stints as an ad […]

Laying a Stronger Foundation – My 2016 Recap

I’m extremely grateful for the position I’m in at the end of 2016. If you’ve read this blog for a while, you’ll know I’ve worked hard over the last few years to prioritise my health – both mental and physical. That decision really has meant a new way of life for me, and the transition […]

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