In his new, Kickstarter-funded book The Icarus Deception, Seth Godin says that:
“The hard part of bringing art to your tribe, your culture, or your market is understanding where the line between boring and ridiculous lies.” #sethisms
He elaborates on this argument in a recent blog post entitled ‘Ridiculousness is the new remarkable‘.
“We can view the term ridiculous as an insult from the keeper of normal, a put-down from the person who seeks to maintain the status quo and avoid even the contemplation of failure.
Or we embrace ridiculous as the sign that maybe, just maybe, we’re being generous, daring, creative and silly. You know, remarkable.” #sethisms
Indeed, the behemoth book that Kickstarter funders including myself, were sent, is so ludicrously large, I also couldn’t resist filming myself unboxing it. Despite the fact other people had already filmed themselves unboxing it, or taken photos of their baby asleep on top of it. It’s the same height as my TV for Godin’s sake!
The Prizes Inside!
In today’s wee video, you’ll also see the prizes I have for you this week – four copies of The Icarus Deception and one signed copy, of the picture book for grown-ups – V is for Vulnerable.
Now, here is your challenge:
To Rampantly Spread Sethisms.
Take a photo, draw a doodle or write a blog post or carefully crafted comment inspired by one of the Sethisms I post throughout the week or any concept which you find particularly inspiring from Seth’s blog.
You could even write your own Pseudo-Sethism, as long as it’s in the spirit of his writings and adds something to the conversation.
In the spirit of Seth’s writing, keep whatever you do short, sweet and snappy. Don’t think about it too much, just do whatever comes to mind. Ship!
Make sure you link back to this post and/or leave a link to your contribution in the comments, and share your Sethisms on social media to help spread the word.
The four winner’s posts/ideas/art/Sethisms will be featured here on Sunday 20th January with one lucky person winning both The Icarus Deception and the signed copy of V is for Vulnerable (hint: extra points will be given for ridiculousness).